Page structure planner
Plan the H1, title, sections and must-have elements for a page from its keyword and page type. Then check your page and up to three competitor pages for missing sections, missing elements and heading problems, edit the outline and copy it as Markdown or HTML.
- Outlines for 12 page types
- Gap check for your page and 3 competitors
- Editable, copy as Markdown or HTML
Page outline
Not planned yet
- Intent—From the keyword
- Outline—Sections for the page type
- Your page—Optional gap check
- Competitors—Up to 3 pages
Your page plan
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The outline is a starting point based on the page type, not a template to copy word for word. Pages are read as HTML without running JavaScript. Fair use per visitor IP: 40 pages per hour and 120 per day.
What the planner looks at
Four ideas behind every outline and gap check.
Search intent
What the searcher wants: to learn, compare, buy or find someone nearby. A "best" keyword needs a comparison page, a "how to" keyword needs steps.
Outline
The H1 and the H2 and H3 headings in order. Clear headings let people scan to the part they need and help search engines understand each part.
Must-have elements
Things beyond headings that the page type needs, such as a comparison table, numbered steps, a phone number, a price or structured data.
Competitor topics
Headings that pages ranking for the same keyword use and your page does not. Useful hints, not a list to copy.
Page types and what each one needs
The 12 page types the planner knows, the intent behind them and the elements it checks.
| Page type | Searcher wants to | Must-have elements |
|---|---|---|
| How-to guide | Learn to do something | Numbered steps, screenshots, mistakes to avoid |
| What is / explainer | Understand a topic | Short definition first, examples, sources |
| Best-of list | Compare before buying | Comparison table, how you tested, pros and cons |
| Product review | Decide on one product | Own photos, specs, verdict, alternatives |
| Comparison (X vs Y) | Choose between two | Quick verdict, side-by-side table, when to pick each |
| Service page | Hire someone | What is included, process, pricing, proof, contact |
| Local service page | Find help nearby | Areas served, phone, address, map, local reviews |
| Product page | Buy now | Price, stock, specs, shipping and returns, reviews |
| Category page | Browse and narrow down | Short intro, subcategory links, buying help |
| Software landing page | Try or buy a tool | How it works, features, pricing, proof, clear CTA |
| News article | Know what happened | Key facts first, byline, dates, sources |
| Recipe | Cook something | Ingredients list, numbered steps, Recipe markup |
How to use the page structure planner
Four steps, about a minute.
Enter the keyword
The main search your page should answer, such as "how to clean a laptop screen".
Pick the page type
Leave it on Auto or choose one of 12 types. Each type has its own sections and elements.
Add pages to check
Optional: your page and up to three competitor pages that rank for the keyword.
Edit and copy
Rename or switch off sections, add competitor topics, then copy as Markdown or HTML.
What this tool does, and what it doesn't
A plain list, so you know exactly what to expect.
This tool does
- Suggest an outline for 12 page types
- Suggest a title, H1 and description pattern
- Read the headings and elements of a public page
- Compare with up to 3 competitor pages
- Flag skipped levels and missing elements
- Let you edit and copy the outline
This tool does not
- Write the content for you
- Promise rankings or traffic
- Copy text from competitor pages
- Run JavaScript or read pages behind a login
- Show search volume or difficulty
- Save your outline on our server
Where your data goes
Your keyword, page type and outline stay in your browser. Page addresses you enter are sent to our server, which fetches those pages and keeps the result for 30 minutes; the sites see a request from our server. Fair-use counters use a hashed IP address. See our privacy policy.
Why your result might look unexpected
The six situations people run into most, and what each one means.
No headings were found on my page
The tool reads the HTML our server receives. Pages built only by JavaScript, or headings shown as images, can look empty.
A section shows missing but I have it
Sections are matched by words in your headings. A very different wording can be missed, so review it before rewriting.
A competitor page could not be read
Some sites block automated visitors or need a login. The other pages are still compared.
Sidebar or footer headings appear
Common sidebars, menus, footers and comment areas are skipped, but some themes use names the tool does not recognise.
Word counts look different from my editor
Only the main content area is counted. Tables, captions and comments inside it may be included.
The wrong page type was picked
Auto reads words such as "how to", "best", "vs" or "near me". Choose the type yourself if the keyword is unclear.
Questions about page structure
What does the page structure planner do?
It suggests the H1, title, sections and must-have elements for a page, based on your keyword and the type of page you are making, such as a how-to guide, a comparison or a local service page. If you add your page address, it checks which sections and elements are already there. If you add competitor pages, it lists topics they cover that you do not.
How are the sections chosen?
Each of the 12 page types has its own set of sections that answer what searchers usually need from that kind of page. The keyword picks the page type when you leave it on Auto, for example "how to" for a guide or "vs" for a comparison. The sections are a starting point; edit, remove or add headings to fit your topic.
How does the gap check decide a section is missing?
It reads the headings in the main content of your page and looks for words that match each planned section, such as "pricing", "cost" or "fees" for a pricing section. A section you cover under very different wording can show as missing, so treat the result as a checklist to review, not a score.
How are competitor gaps found?
The tool reads the H2 and H3 headings of up to three competitor pages, groups headings that use the same main words, and lists the topics that are not in your page or outline. Topics seen on more than one competitor come first. It compares headings only and never copies their text.
How long should my page be?
Google says it has no preferred word count. Write as much as the topic needs to be complete and useful. The tool shows word counts for your page and competitor pages only as a rough reference.
Why does it flag skipped heading levels?
Headings let readers and screen reader users scan a page and jump to the part they need. Going from an H2 straight to an H4, or using a heading only to make text bigger, makes that harder. The tool flags these as readability and accessibility issues, not as penalties.
What happens to my keyword and page addresses?
The outline is built in your browser and is not sent to our server. Page addresses you enter are sent to our server, which fetches those pages and keeps the result for 30 minutes; the sites see a request from our server. See our privacy policy.