E-E-A-T checker
Enter a page address to see which E-E-A-T and trust signals from Google's guidance it shows: who wrote it, how it was made, and whether the site is open about who runs it. Every gap comes with a fix, and an AI review reads the page for the Why.
- Checks the page and up to 9 site pages
- Each fix linked to Google's own guidance
- AI review by Gemini, or with your own key
Signals found
Enter a page
- Page—Read by our server
- Site pages—About, Contact, Privacy, author
- Signals—Who, How and Trust checks
- AI review—Gemini, OpenRouter or your key
E-E-A-T report
—
—
—
—
AI review: Who, How and Why
Runs after the check. Google Gemini first, then a free model through OpenRouter.
The AI reads the page text and our check results, then says whether the Who, How and Why are clear.
Use your own API key
Your key goes from this browser straight to Google or OpenRouter and is never sent to our server. Gemini is tried first, then OpenRouter. Without Remember, the keys are kept only in this tab. Use a key with a spending limit.
The AI gives an opinion from the page text and our checks. It is not how Google rates the page.
Reputation: check by hand
Google's raters look at what others say about a site and its authors. A tool cannot judge that reliably, so these searches open in a new tab.
Signals are what we could find in the HTML; a high count does not mean Google trusts the site. Fair use per visitor IP: 10 checks and 10 AI reviews per hour, or 30 checks and 30 AI reviews per day; repeats within 30 minutes are free.
What E-E-A-T means
Google's rater guidelines use four words to judge whether content can be relied on. Google says E-E-A-T is not a ranking factor on its own.
Experience
First-hand or life experience of the topic: the writer used the product, visited the place or lived through the situation.
Expertise
The knowledge or skill of the creator. Formal credentials matter most on medical, financial and legal topics.
Authoritativeness
Whether the creator or the website is a go-to source for the topic, as shown by what others say about them.
Trust
Whether the page is accurate, honest, safe and reliable. Google's guidelines call trust the most important part, because untrustworthy pages have low E-E-A-T however expert they seem.
Signals this checker looks for
Each one is a visible sign of who is behind a page, and where Google's guidance mentions it.
| Signal | What we look for | Why it matters |
|---|---|---|
| Author name | A byline on the page, or the author in Article markup | Google asks whether it is self-evident who wrote the content |
| Author page | A link from the byline to a bio or profile | Lets readers learn more about the writer |
| Bio and credentials | An author box, or an author page with background | Shows expertise or first-hand experience |
| Person markup | Person schema for the author, with url or sameAs | Helps Google tell authors apart |
| About page | A linked page about the site and the people behind it | Raters look for who is responsible for the website |
| Publisher | Organization or publisher markup with a name and logo | Identifies who publishes the content |
| Dates | A visible date, plus datePublished and dateModified | Google reads visible and structured dates together |
| Sources | Links to other websites in the main content | Content should show its sources and evidence |
| Review and policy | Reviewed-by lines and an editorial policy | Matters most for YMYL topics |
| AI disclosure | A note on how automation or AI was used | Google suggests telling readers how content was made |
| Contact | A contact page with email, phone, form or address | Most important for sites that take money |
| Policies | Privacy and terms; returns and shipping for shops | Raters check store policies on payment and returns |
| HTTPS | A secure connection, and HTTP redirecting to HTTPS | A basic trust and page experience signal |
How to get a free API key for the AI review
You only need one if our AI review is unavailable, or if you want to use your own quota. Paste it under Use your own API key in the report.
Gemini API key
From Google AI Studio. Free tier available.
- Open the API keys page in Google AI Studio and sign in with a Google account.
- Select Create API key. Pick an existing Google Cloud project, or let AI Studio create one.
- Copy the key and paste it into Gemini API key in the report above.
- Optional: restrict the key to the Gemini API, and add billing only if you need higher limits.
On the free tier, Google may use what you send to improve its products, and people may review it. Google allows only paid services for users in the EEA, Switzerland and the UK, and you must be 18 or older.
Open Google AI StudioOpenRouter API key
One key for many models, including free ones.
- Create an account at OpenRouter.
- Open Settings, then API Keys, and select Create.
- Set a credit limit for the key, so a leaked key cannot spend your balance.
- Copy the key (it usually starts with sk-or-) and paste it into OpenRouter API key in the report above.
Free models allow 20 requests a minute and 50 a day, or 1,000 a day once you have bought at least 10 credits. Each provider has its own data policy; in OpenRouter's privacy settings you can avoid providers that train on prompts, which may leave fewer free models.
Open OpenRouter keysHow the E-E-A-T checker works
From one page address to a report with fixes.
Enter a page
An article or product page works best. A home page has fewer author signals.
We read the page
Our server reads its HTML, structured data, links, dates and main text.
We visit the site
Up to nine more pages: home, author page, About, Contact, Privacy, Terms and editorial policy.
Checks and AI review
Every check gets a fix. The AI reviews the Who, How and Why of the page text.
What this tool does, and what it doesn't
A plain list, so you know exactly what to expect.
This tool does
- Read the page and up to 9 pages of its site
- Check authors, dates, sources and policies
- Give a fix for every gap it finds
- Flag health, money, safety and legal topics
- Ask an AI about the Who, How and Why
- Let you use your own Gemini or OpenRouter key
This tool does not
- Show how Google rates your site
- Measure reputation automatically
- Run the page's JavaScript
- Read pages behind a login
- Send your API key to our server
- Guarantee better rankings
Where your data goes
Our server fetches the page you enter and up to nine pages of the same site, and keeps the result for 30 minutes. For the AI review, the page address, title, up to 6,000 characters of its main text and our check results go to Google's Gemini API with our paid key; if that fails, to OpenRouter, which passes them to a free model whose provider may log or train on them under its own policy. With your own key, your browser sends the same text straight to Google or OpenRouter, and the key never reaches our server. Fair-use counters use a hashed IP address, and recent checks stay in your browser. See our privacy policy.
Why your results might look unexpected
The six situations people run into most, and what each one means.
Author not found, but there is one
The byline may be added by JavaScript, shown as an image, or use unusual markup. Add Article markup with the author.
About or Contact page missing
It may have a different name or language. We follow links on the page and also try /about/, /contact/ and /privacy-policy/.
High score, low rankings
These signals are not a ranking factor on their own. Content quality, relevance and links matter more.
The site blocked the check
Some sites refuse automated visitors or show a challenge page instead of the content.
Marked as YMYL by mistake
Detection uses words on the page. Ignore it if the page is not about health, money, safety or law.
AI review disagrees with the checks
The AI reads only up to 6,000 characters of text, and free models can be less careful. Treat it as a second opinion.
Questions about E-E-A-T
Is E-E-A-T a Google ranking factor?
Not directly. Google says E-E-A-T itself is not a specific ranking factor, but its systems use a mix of signals to find content that shows experience, expertise, authoritativeness and trust, and trust matters most. This checker looks for the visible signals Google's guidance describes, so readers and Google can see who is behind a page.
What does this E-E-A-T checker look at?
The page itself (author, dates, sources, structured data, AI disclosure and length) and up to nine pages of the same site: the home page, the author's page, About, Contact, Privacy, Terms and any editorial policy. It also checks HTTPS and flags topics about health, money, safety or law, where Google expects a higher standard.
Does a high score mean Google trusts my site?
No. The score counts signals found on the pages we could read. It cannot see your reputation, links, real expertise or how readers feel about your content. Use it to find gaps, not as a rating from Google.
Which AI reviews my page, and what is sent?
Google Gemini, using our paid key. If Gemini is unavailable, a free model through OpenRouter, which picks one of several free models. Both receive the page address, title, up to 6,000 characters of its main text and our check results. The AI gives an opinion on the Who, How and Why; it is not Google's assessment.
How do I get a free Gemini or OpenRouter API key?
For Gemini, sign in to Google AI Studio and create a key on its API keys page. For OpenRouter, create an account and add a key under Settings, API Keys. The step-by-step guide on this page has both, with the limits of each free tier.
Is my own API key safe here?
Your key goes from your browser straight to Google or OpenRouter and is never sent to our server. It stays in this browser tab unless you tick Remember on this device. Browser extensions can read pages, so use a key with a spending limit and delete it when you no longer need it.
What is YMYL, and why does it matter?
YMYL means Your Money or Your Life: topics where inaccurate content could significantly affect people's health, finances or safety, or the well-being of society. Google's rater guidelines expect clearer authorship, expertise and sources on these pages, so the checker is stricter when it detects one.