AdSense calculator
Estimate your AdSense earnings per day, month and year from page views and Page RPM, or from CTR and CPC. Plan growth, see the traffic you need for an income goal, and how long until your first payout.
- Page RPM model, as AdSense pays today
- Growth projection and income goal
- Runs in your browser
Page RPM in your AdSense report is already your share.
Estimated per month
—
- Page views—Per day
- With ads—After views without ads
- Rate—Earnings per 1,000 views
- Your earnings—Per month
Plan your AdSense income
Growth
Average monthly change in page views.
Income goal
What it takes to earn this every month.
—
Next 12 months
Monthly earnings with your growth rate.
Show as a table
What if
Monthly earnings for other traffic and Page RPM levels. Your current numbers are highlighted.
Estimates only. Real earnings depend on advertiser demand, season, visitor countries, devices, ad layout and policy. Google and AdSense are trademarks of Google LLC. This tool is independent and not affiliated with Google.
How AdSense earnings work
Advertisers bid for space on your pages. Google keeps a share, and you are paid for the ads your visitors see.
Paid per impression since 2024
AdSense moved display ads from per-click to per-impression payment in 2024. Clicks still matter, because they drive what advertisers are willing to pay.
Page RPM is the number to use
It combines every ad on a page, clicks and impressions, into earnings per 1,000 page views. Multiply it by your page views to estimate income.
About 68% stays with you
Publishers receive 80% on the sell side after the buying platform's fee, and Google Ads keeps about 15% when it buys. That works out to roughly 68%.
Where visitors are matters most
The same article earns several times more per view from the United States than from many other countries, because advertisers pay more there.
The numbers in your AdSense report
What each metric means, and where you find it.
| Metric | Meaning | Where to find it |
|---|---|---|
Page views |
Pages loaded by visitors. A visitor reading three pages counts three times. | Reports, Overview: Page views |
Page RPM |
Your earnings per 1,000 page views: earnings ÷ page views × 1,000. | Reports, Overview: Page RPM |
Impression RPM |
Earnings per 1,000 ad impressions. Lower than Page RPM when pages show several ads. | Reports: Impression RPM |
CTR |
Share of page views that lead to an ad click: clicks ÷ page views × 100. | Reports: Page CTR |
CPC |
Average earnings per ad click. AdSense reports show your share, not what the advertiser paid. | Reports: CPC |
Revenue share |
The part of ad revenue the publisher keeps. About 68% for AdSense for content. | Google's published revenue share |
How to use this calculator
From your traffic to a 12-month plan in four steps.
Enter your traffic
Average daily page views from Google Analytics or your AdSense report, and the currency you are paid in.
Choose a model
Page RPM if you have AdSense data, or CTR and CPC to plan before you are approved.
Read the estimate
Daily, monthly and yearly figures, using 30.44 days per month and 365.25 days per year.
Plan ahead
Add monthly traffic growth and an income goal to see a 12-month projection and the traffic you need.
What this tool does, and what it doesn't
A plain list, so you know exactly what to expect.
This tool does
- Estimate earnings from Page RPM or CTR and CPC
- Allow for ad blockers and pages without ads
- Project 12 months with traffic growth
- Work out the traffic for an income goal
- Show time to the payout threshold
- Export the projection as CSV
This tool does not
- Connect to your AdSense account
- Know the real RPM for your niche
- Account for seasons or policy limits
- Convert between currencies
- Promise approval or income
- Send your numbers to our server
Where your data goes
Nowhere outside your browser. The numbers are calculated on this page and saved in your browser's local storage so a reload keeps them. Reset clears them. Nothing is sent to our server or to Google. Like any website, our server keeps normal access logs of page visits, as described in our privacy policy.
Why real earnings differ from the estimate
The six reasons people run into most, and what each one means.
January earnings drop
Advertisers spend most in the last quarter and less after the holidays, so the same traffic earns less in January.
Traffic grew, earnings did not
New visitors from countries with lower ad demand lower your RPM even when page views rise.
Ad blockers and consent
Visitors who block ads or refuse consent see fewer or non-personalised ads, which pay less.
Deductions at month end
Invalid clicks and traffic are removed before payment, so finalised earnings can be lower than estimated.
"Ad serving limited"
New or flagged accounts can show fewer ads for a while, which cuts earnings regardless of traffic.
More ads, lower RPM
Adding ad units can raise Page RPM, but too many lower each ad's value and slow the page.
Questions about AdSense earnings
How are AdSense earnings calculated today?
Since 2024, AdSense pays publishers per impression for display ads, not per click. Your earnings for a period divided by your page views, times 1,000, is your Page RPM. That makes page views times Page RPM divided by 1,000 the most realistic estimate. The CTR times CPC model is still useful for planning, because clicks drive much of what advertisers pay.
What share of the ad revenue do publishers keep?
For AdSense for content, Google says publishers keep about 68% of revenue. The sell side pays publishers 80% after the buying platform takes its fee, and Google Ads keeps on average 15% when it buys the ads. If you use Page RPM or CPC from your own AdSense reports, those figures are already your share, so set the share to 100% in the CPC model.
What is a good Page RPM?
It varies widely: from well under 1 US dollar to more than 30, depending on the topic, the visitors' countries, the device mix, the season and the number of ad units. Finance, insurance and software sites with visitors from the United States, the United Kingdom or Canada tend to earn the most. Your own AdSense report is the only reliable figure.
How many page views do I need to earn a set amount?
Divide your monthly income goal by your Page RPM and multiply by 1,000. At a Page RPM of 3, earning 300 a month needs about 100,000 page views a month, or roughly 3,300 a day. Enter your goal in the planner on this page to get the figure for your own numbers.
Why do my real earnings differ from the estimate?
Advertiser demand changes through the year, often peaking in the last quarter and dropping in January. Ad blockers, consent choices, invalid traffic deductions, slow pages and pages without ads all reduce real earnings. The calculator applies your numbers evenly to every day, so treat the result as a rough planning figure.
When does AdSense pay out?
AdSense pays monthly once your balance reaches the payment threshold, which is 100 US dollars or a similar amount in your local currency. Earnings below the threshold roll over to the next month. The planner shows how many days your estimate needs to reach 100 when you use US dollars.
Is my data sent to your server?
No. All calculations run in your browser and nothing you type is sent to our server or to Google. Your inputs are saved in your own browser so a reload keeps them, and Reset clears them. This tool is independent and not affiliated with Google. Like any website, our server keeps normal access logs of page visits, as described in our privacy policy.